A Few More Words…
News, notes, and writing tips from ADVSCOPY
You don’t need a "mission". But you probably have one.
Plenty of architecture firms do great work without ever thinking about their vision, mission, or values. But look closer and you’ll often find a firm that’s too busy. That’s saying yes too much. That’s lowering fees just to get work they don’t really want to be doing and burning themselves out just to get it done.
Is this common writing mistake costing you clients?
No matter how big or small an architecture firm is or how well-staffed their marketing department, I see the same writing mistakes. I’m not talking about spelling or grammar, but the kind of mistakes and missed opportunities that could genuinely hurt your practice. One, in particular, I see again and again.
Ruin your writing to improve your communication.
The power of an architectural ruin is undeniable. Ruins are romantic. They’re a bit mysterious. They’re a connection to a shared past that resonates across time and communicates across cultures. Ruins don’t usually reveal the events that destroyed a building, but they do reveal how it was built. There’s a clarity and beauty in that expression.
A Practical Writing Tool for Architects: The Ladder of Abstraction
Architects and designers like to talk about big ideas and small details. I do too. And I like to write about them. But sometimes we both can get caught in the middle, using complex language to explain relatively simple things. That’s when you need the Ladder of Abstraction.