WEBSITE MESSAGING AUDITIs Your Website Costing You Work?
When someone lands on your website, they're deciding in seconds whether you're worth their attention. Most architecture firm websites fail this test — not because the work isn't good, but because the message isn't clear and distinctive.
As a result, prospective clients can't quickly tell what makes your firm different, what kind of work you want, or whether you're the right fit for their project. You're losing work before the conversation starts.
The 15 minute messaging audit will help you find out exactly where your website message breaks down.
The questions are specific and measurable. You're not evaluating whether your site "feels good," you're diagnosing exactly where gaps exist and what they're costing you. You'll discover:
Whether your problem is strategic (what to say) or operational (your capacity to say it)
Which pages need the most attention
Specific recommendations related to messaging direction and execution
Clear next steps to address the gaps
Takes 15 minutes. Results are immediate.
Who This Is For
Small and mid-sized architecture firms who know their website isn't working but don't know if the problem is messaging strategy or execution capacity.
If you're:
Losing pitches to firms who aren't better than you
Struggling to explain what makes you different
Getting inquiries that don't match the work you want
Frustrated that your site doesn't reflect your actual capabilities
This audit shows you where to start.
Ready to audit your site?
Enter your email below to download the Website Messaging Audit.
Tavis Dockwiller
Founding Principal, Viridian Landscape Studio