January Update: Crafting Copy from Coast to Coast
Vitarel’s pool is covered with a translucent bi-facial solar canopy that collects refracted sunlight from the surface of the water. Read more about it or book your stay on Boutique Homes.
January has been unexpectedly busy as we wrap up projects from last year and kick off some new ones. The theme of the month seems to have been craft.
We’ve been helping the San Francisco-based industrial design agency Industrial Craft share their first building project—Vitarel, a renovated 300-year-old farmhouse—through a case study and press kit.
We partnered with Experience Consultancy Crafted Action to create big strategic narratives for a Fortune 100 company.
We’re crafting email campaigns for architectural product manufacturers that could be landing in your inbox any day now. More on those soon!
And we’ve been writing a short Lovecraftian comic about a craftsman-style house. That’s just a fun side project, but I’d love to see architects and designers incorporate more comic book storytelling into their pitches, proposals, and project narratives.
Our clients have been having a big month as well. The New Orleans architecture firm NANO recently launched a new site, as did the landscape practice Groundworks Office in SF and the Philly-based experience design agency Bluecadet. Their well-crafted websites all feature profiles, project narratives, and additional web copy by ADVSCOPY.
Over on Instagram, we've been sharing mini-workshop across 9 posts. It's basically a snackable version of our in-person design writing workshop. Start here if you missed it and be sure to follow us for weekly tips!
Oh, and we launched the first edition of our monthly newsletter. If you missed it, be sure to sign up here for the next issue!
