Is your architecture firm’s about page really about your architecture firm?

Every business needs clients. As many as we can handle, ideally. In pursuit of clients, we often try make our business as attractive as possible to as many people as possible. But sometimes when we do that, we erase any trace of who we are and what makes us unique.

When you erase who you are, you erase any reason for a client to hire you over a competitor. Don’t be afraid to stake a claim. Don’t be afraid to share what makes you different.

When you do, you’ll stand out from the crowd. And when you attract clients who share your values, the work will be better for it.

A version of this dispatch originally appeared on instagram.
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